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Booking Holdings runs leading travel platforms such as Booking.com and Priceline, with accommodations at the core. Its appeal comes from global scale, unusually high margins, strong cash generation, and a strategy to capture more of each trip across flights and other services.

IHG is a global hotel group built on an asset-light model that turns brands, loyalty, and owner relationships into recurring fees. Strong margins, cash generation, and room growth ambitions make its long-term business profile especially worth a closer look.