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Privacy and Cookie Policy

Effective Date: July 13, 2026

At ClarityVesting, your privacy is important. This policy explains what data is collected, how it is used, your rights, and how ClarityVesting complies with applicable data protection laws.

1. Information Collected

ClarityVesting may collect the following information:

  • Personal info: Name and email address when you subscribe
  • Usage data: Aggregate information about site visits and interactions, such as pages viewed and overall site activity
  • Behavior data: When analytics are enabled, Microsoft Clarity may collect information about how you interact with the website, such as pages visited, scrolling behavior, clicks, and general engagement with text and layout. This data is used to improve website design and content.
  • Advertising & conversion data: When advertising cookies are enabled, Google Ads may collect information used to measure ad performance and conversions, such as whether a visit or action followed an ad click.
  • Cookies & tracking data: See Section 6

2. Legal Basis for Processing (EU/UK/Switzerland)

Personal data is processed based on one or more of the following legal grounds:

  • Legitimate interests: To operate, secure, and improve the website and analyze general usage
  • Consent: For marketing communications and for non-essential cookies, including Microsoft Clarity analytics cookies and Google Ads advertising/conversion cookies. In the EU, UK, Switzerland, and EEA, ClarityVesting asks for consent before enabling Microsoft Clarity and Google Ads. In other regions, these tags may run without a consent prompt unless required by local law.

3. How Data Is Used

Information collected through ClarityVesting is used to:

  • Provide and improve the website and its services
  • Communicate with subscribers about updates, promotions, or support
  • Analyze usage and behavior to improve website functionality, layout, and content
  • Measure advertising performance and conversions through Google Ads, where enabled

4. Sharing Data

ClarityVesting does not sell personal information. Data may be shared with the following third-party service providers:

  • Ghost: User account and subscription data are stored securely by Ghost, a third-party service provider (Ghost Privacy Policy). Ghost acts as a data processor on behalf of ClarityVesting.
  • Basin / Contact Form: Messages submitted via the contact form are processed and stored by Basin, a third-party service provider (Basin Privacy Policy) to deliver them to the ClarityVesting mailbox. To prevent spam, the contact form uses Google reCAPTCHA, which may set cookies on your device in accordance with the Google Privacy Policy.
  • Cloudflare: Provides security, performance, and related services, and may set cookies for these purposes (Cloudflare Privacy Policy).
  • Microsoft Clarity: Provides website analytics and behavior insights, including session recordings and engagement metrics, to help improve layout and content (Microsoft Privacy Statement, Microsoft Clarity Terms). Microsoft acts as a data processor for this analytics service.
  • Google Ads: Provides advertising and conversion measurement using the Google tag (gtag.js). When enabled, Google may process data related to ad clicks, conversions, and related advertising measurement in accordance with the Google Privacy Policy and Google Business Data Responsibility materials.

5. Data Retention

  • User accounts and subscription data are retained while your account is active.
  • Analytics and behavior data collected through Microsoft Clarity are retained according to Microsoft Clarity's retention settings and policies.
  • Advertising and conversion data processed through Google Ads are retained according to Google's retention settings and policies.
  • Aggregate or anonymized usage data may be retained indefinitely for analysis purposes.

6. Cookies & Tracking

Cookies and similar technologies are used to:

  • Enable subscription and login functionality.
  • Prevent spam and abuse on the contact form via Basin and Google reCAPTCHA.
  • Ensure website security and performance via Cloudflare.
  • Analyze website behavior and engagement via Microsoft Clarity, where enabled.
  • Measure advertising performance and conversions via Google Ads, where enabled.

Types of cookies used:

  • Essential cookies: Required for core site functionality and security features. These cannot be disabled without affecting website operation.
  • Non-essential / analytics cookies: Microsoft Clarity may set cookies to measure usage, record interactions, and generate analytics reports. These cookies are not essential for core site functionality.
  • Non-essential / advertising cookies: Google Ads may set cookies (via the Google tag) to measure ad performance and conversions. These cookies are not essential for core site functionality.
  • Other third-party cookies: Basin, Google reCAPTCHA, and Cloudflare may also set cookies for functionality, security, and related purposes.

Microsoft Clarity may collect behavior data such as page views, scroll depth, clicks, and session replays. This information is used to understand how visitors use the website and to improve its design and content. ClarityVesting does not use Microsoft Clarity to collect payment details, passwords, or other sensitive account credentials.

Google Ads may collect advertising and conversion data such as whether you arrived from a Google ad and whether certain actions on the site occurred after that visit. This information is used to measure advertising effectiveness. ClarityVesting does not use Google Ads cookies to collect payment details, passwords, or other sensitive account credentials.

Consent:

  • In the EU, UK, Switzerland, and EEA, a cookie consent prompt is shown before Microsoft Clarity and Google Ads are enabled. Analytics and advertising cookies are only activated if you accept.
  • If you decline these cookies, Microsoft Clarity and Google Ads are not loaded, and no Clarity analytics cookies or Google Ads advertising/conversion cookies are set for that browser through those tags.
  • Essential and other third-party cookies described above may still be used as needed for site functionality, security, and spam prevention.
  • You can manage or block cookies through your browser settings, but some features of the site (for example, the contact form or security features) may not work properly if certain cookies are blocked.
  • To withdraw consent for Microsoft Clarity analytics and Google Ads, clear the site data or local storage for ClarityVesting in your browser, or use your browser's cookie controls, then reload the page and decline when prompted.

7. Your Rights

Depending on your location, you may have the following rights:

For EU/UK/Switzerland users:

  • Access your personal data
  • Correct or update inaccurate data
  • Request deletion (erasure)
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent for marketing communications and non-essential cookies, including Microsoft Clarity analytics and Google Ads advertising/conversion cookies

For California residents (CCPA/CPRA):

  • Request information about the personal data collected
  • Request deletion of your personal data
  • Opt-out of the sale of personal information (ClarityVesting does not sell data)

How to exercise your rights: You can exercise your rights through your account settings. If you cannot access these options, you may also contact ClarityVesting via the contact page form for assistance.

8. Security

Appropriate technical and organizational measures are used to protect personal data against unauthorized access, disclosure, alteration, or destruction. Security practices are reviewed regularly to maintain appropriate safeguards. While ClarityVesting strives to protect your information, no system can guarantee absolute security.

9. Age Restrictions & Children

ClarityVesting is intended only for users who are 18 or older, or who have reached the minimum age required in their country. Personal information is not knowingly collected from younger users, and any such data collected without parental consent will be deleted promptly.

10. Changes to This Policy

This policy may be updated occasionally. Continued use of the site constitutes acceptance of any changes.

11. Global Disclaimer

ClarityVesting is accessible worldwide. This Privacy Policy primarily addresses users in Switzerland, the EU, UK, and California. Other U.S. residents may have limited rights under state law, which vary by state. If you access the website from other countries, please be aware that local data protection laws may differ. By using the website, you agree to the terms of this Privacy Policy.

12. Contact

For questions about privacy or cookies, contact ClarityVesting via the contact page form.