Stock Analysis · Genius Sports Ltd (GENI)
Overview
Genius Sports Ltd (GENI) provides technology and services that help the sports ecosystem capture, distribute, and use official game information in real time. In simple terms, it sits between sports leagues (that create “official” game information) and customers such as sportsbooks, media companies, and brands (that want to use that information for live betting experiences, live graphics, data-driven content, and advertising).
The company’s business model is built around long-term commercial relationships with sports rights holders and multi-year agreements with customers who integrate Genius’ systems into their operations. This tends to create switching costs (it can be operationally painful to change providers mid-season) and can make revenue more recurring once contracts are in place.
Based on how Genius Sports describes its operations in its filings, revenue is primarily generated from the following areas (ordered from largest to smaller as commonly presented by the company):
- Betting Technology, Content & Services: providing official real-time information, trading and risk tools, and related services to sportsbooks.
- Media Technology, Content & Services: powering live sports visuals, interactive experiences, and data-driven broadcasts and digital products.
- Sports Technology & Services: tools that support leagues and teams (for example, performance-related or integrity-related solutions, depending on the contract scope).
From 2021 to 2024, the company’s revenue increased meaningfully, while gross profit improved from negative in 2021 to clearly positive in 2024. Operating losses also narrowed over the same period, showing a business moving closer to sustainable profitability even if it still reports net losses.
Key Figures
| Metric | Value | Industry ⓘ |
|---|---|---|
| Date | Feb 08, 2026 | |
| Context | ||
| Sector | Communication Services | |
| Industry | Internet Content & Information | |
| Market Cap ⓘ | $1.45B | |
| Beta ⓘ | 1.86 | |
| Fundamental | ||
| P/E Ratio ⓘ | N/A | 14.12 |
| Profit Margin ⓘ | -19.71% | 10.23% |
| Revenue Growth ⓘ | 38.30% | 7.10% |
| Debt to Equity ⓘ | 4.18% | 10.16% |
| PEG ⓘ | N/A | |
| Free Cash Flow ⓘ | $22.46M | |
Genius Sports’ market capitalization is about $1.45B, and its beta (~1.86) suggests the stock has historically moved more than the overall market (higher volatility). The company’s profit margin is about -19.7%, below the industry median (~+10.2%), meaning it is still loss-making on a net basis. On the other hand, year-over-year revenue growth is about 38.3%, well above the industry median (~7.1%), and debt-to-equity is about 4.2%, lower than the industry median (~10.2%), indicating relatively modest balance-sheet leverage. Free cash flow over the trailing twelve months is shown as +$22.5M, which can be an important milestone for a company that has spent years investing heavily.
Growth (Medium)
Genius Sports operates in markets tied to sports wagering, sports media digitization, and the growing demand for real-time sports information and interactive experiences. Over the long run, these trends are supported by consumers shifting toward streaming, second-screen viewing, in-play experiences, and regulated sports betting expansion in various jurisdictions. The company’s role—turning live sports events into usable, distributable real-time information—fits directly into these multi-year shifts.
A core part of Genius Sports’ strategy is to secure rights to collect and distribute “official” game information and then monetize those rights across multiple customer types (sportsbooks, media, and advertising/brand partners). If executed well, this can create operating leverage: once the systems and rights are in place, incremental revenue can come at a lower cost than the initial build-out.
The revenue growth pattern shows periods of very high growth earlier on, a moderation phase, and then a re-acceleration to roughly the high-30% range in the most recent points shown. Relative to the industry median (single-digit growth), the company’s recent pace stands out, but investors typically watch whether this growth remains durable as the base gets larger.
Free cash flow has improved substantially over time, moving from deeply negative levels to close to break-even and then positive on the most recent trailing twelve months shown. For a company building a platform and buying or securing rights, improving cash generation can be a meaningful catalyst because it reduces dependence on external financing.
Risks (High)
This article is for informational purposes only and does not constitute financial advice. Some content is AI-generated. See Disclaimer
